Indestructible by Flor de Toloache Album Redesign

Indestructible is an album released by Flor de Toloache, an all women Mariachi band from New York, with members of many cultural backgrounds.

I approached this redesign using iconography of the Toloache flower, themes revolving around love potions, and the colorful story being told through the bilingual lyrics of the album.

︎︎︎ Visual Systems
︎︎︎ Branding
︎︎︎ Illustration

This project was featured in UF’s Ligature 30 Design Symposium, juried by Alex Trochut.

Check out their album here!


Through my research, I enjoyed being able to uncover with the traditions of Mariachi music and its origins.

I discovered this group in the NPR podcast Code Switch episode titled Songs Giving Us (Much Needed) Life. This is where I heard the song "Te Lo Dije" and gave the rest of the album a listen. Learning more about the group, which was founded in 2008, I became inspired by the way the group preserves the tradition of Mariachi music while also breaking traditions through their unique sounds.
Mind Map

keywords: polished - powerful - intensity - romantic - inspirational - vibrant

Visual Language

With an emphasis on vibrant color and storytelling through illustration, this visual language pairs bold type with high saturation and complementary colors.

Early Iterations


This visual system spans across social media post, a Spotify screen, and an event poster.

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Jenna Agres © 2024