Mint Design Studio
Mint is a faculty-supervised, student-run graphic design studio at the University of Florida. Beginning in Spring 2020, I worked as a designer and project manager. In Fall 2020, I was the co-leader of the Mint Workshop Team with Elizabeth Gabriel.
Project YouthBuild
“Project YouthBuild is an educational, occupational, and leadership program for young people with low incomes who have dropped out of school. Students have the opportunity to earn their high school diploma, multiple nationally recognized construction or CNA credentials, and a post-secondary scholarship; all while giving back to their community.”
- Project YouthBuild's Mission Statement
Spring 2020 — Fall 2020
︎︎︎ Project Management
︎︎︎ Logo Design/Identity
︎︎︎ Workshops
Research
Our team spent a year working with Project Youthbuild. We spent this time learning the history and connecting with students, staff, and alumni.
Deliverables included a list of core values and identity marks.
Core Values
We developed a set of five core values to guide our design work with PYB.
Empathy: PYB advocates for their students to have bright futures, love, and compassion through empathy.
Integrity: PYB students are honest and responsible, have strong core principles, and hold each other accountable to build the community.
Resilience: PYB students are resilient: they overcome obstacles and bounce back. They have strength, passion, grit, and courage as a means for growth.
Advocacy: PYB naturally advocates for youth to have full participation and obtain the education that they deserve, gives a voice to those facing barriers, and offers the support needed to achieve for their futures.
Impact: PYB has a huge and lasting impact on the Gainesville community and beyond.
image credit: María Rogal
Three Focuses
Identity: a new and more
cohesive brand identity
to tie together PYB’s
current voice, outreach,
and community impact.
Workshop: interactive
ways PYB students
can connect with UF
Designers, Mint, and the
Gainesville community
App: facilitating the
graduation tracking for
the staff and students.
Summer 2020
Mint Process Book
This process book serves as an archive and guide for the Mint class continuing work with Project YouthBuild.
Here are some spreads from the digital process book.
Visual Language
︎︎︎ Handmade/process oriented
︎︎︎ Pink: the primary Mint brand color
︎︎︎ Images
Fall 2020
Mint Workshop Team
Design Problem: Navigating how we can foster connection during a pandemic.
We created an sub-identity for the Mint Workshop Team to unify Mint’s materials, presentations, and upcoming events.
Deliverables:
A shareable collage kit
︎︎︎ A curated set of images to be shared and collaged in different ways
Three workshop toolkits
︎︎︎ Photography Guidelines
︎︎︎ Campus Collage slide deck and collage kit
︎︎︎ Core Values Poetry slide deck
Yearbook Prototype
︎︎︎ Sample spreads for a future yearbook
Workshop Team Promotional Materials
